Great as a neck roll - insert the chilled gel pack into the velcro enclosure and put behind your neck... AHHHhh bliss. Put on your forehead/face for headache relief. Place behind your back for aching back and muscle relief. Love this thing for in bed relaxation or watching TV, nursing baby, etc. Great product but if you rip the tags off, you'll leave a hole... I always do that to my poor products. Cut it vs. rip.